Design flyer brand branding

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Created at 12/03/2020 18:00

The palette consists of Light, Semi dark colors. Accent colors #b0dc80 and #549c14. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #2C361F (darkest) to #B0DC80 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 26°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #2C361F, #549C14, #7CC43C, #A1A85F, #B0DC80, #BECC95

Palette Design flyer brand branding combines 6 color codes:

HEX: #7cc43c, RGB: (124, 196, 60); HEX: #b0dc80, RGB: (176, 220, 128); HEX: #549c14, RGB: (84, 156, 20)

HEX: #a1a85f, RGB: (161, 168, 95); HEX: #becc95, RGB: (190, 204, 149); HEX: #2c361f, RGB: (44, 54, 31)

Simplified version of palette colors

Shade of Yellow Green, Shade of Light Green, Shade of Olive Drab, Shade of Dark Khaki, Tint of Dark Khaki, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Design flyer brand branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7cc43c	#7cc43c	RGB(124, 196, 60)	—	—
#b0dc80	#b0dc80	RGB(176, 220, 128)	—	—
#549c14	#549c14	RGB(84, 156, 20)	—	—
#a1a85f	#a1a85f	RGB(161, 168, 95)	—	—
#becc95	#becc95	RGB(190, 204, 149)	—	—
#2c361f	#2c361f	RGB(44, 54, 31)	—	—

9 color pairs have low contrast and need improvement which may impact readability.