Advertising branding corporate business flyer design palette

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Created at 12/04/2020 12:11

The palette consists of Light, Dark, Semi dark colors. Accent colors #0594fa and #aa5e7f. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #3F1278 (darkest) to #9AC3DC (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 53% across the palette.

A varied palette: its hues are spread across about 131° of the color wheel.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0594FA, #3F1278, #5F3770, #9AC3DC, #A589C4, #AA5E7F

Palette Advertising branding corporate business flyer design palette combines 6 color codes:

HEX: #0594fa, RGB: (5, 148, 250); HEX: #9ac3dc, RGB: (154, 195, 220); HEX: #3f1278, RGB: (63, 18, 120)

HEX: #aa5e7f, RGB: (170, 94, 127); HEX: #a589c4, RGB: (165, 137, 196); HEX: #5f3770, RGB: (95, 55, 112)

Simplified version of palette colors

Shade of Dodger Blue, Shade of Sky Blue, Tint of Indigo, Shade of Pale Violet Red, Tint of Medium Purple, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Advertising branding corporate business flyer design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0594fa	#0594fa	RGB(5, 148, 250)	—	—
#9ac3dc	#9ac3dc	RGB(154, 195, 220)	—	—
#3f1278	#3f1278	RGB(63, 18, 120)	—	—
#aa5e7f	#aa5e7f	RGB(170, 94, 127)	—	—
#a589c4	#a589c4	RGB(165, 137, 196)	—	—
#5f3770	#5f3770	RGB(95, 55, 112)	—	—

6 color pairs have low contrast and need improvement which may impact readability.