Branding colors palette

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Created at 11/03/2019 11:45

The palette consists of Light, Semi dark colors. Accent colors #f8c205 and #0f94d0. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #4D4E51 (darkest) to #F8C205 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #0F94D0, #4D4E51, #B06450, #CCA8A6, #F8C205, #FC8CBC

Palette Branding colors palette combines 6 color codes:

HEX: #f8c205, RGB: (248, 194, 5); HEX: #fc8cbc, RGB: (252, 140, 188); HEX: #0f94d0, RGB: (15, 148, 208)

HEX: #b06450, RGB: (176, 100, 80); HEX: #cca8a6, RGB: (204, 168, 166); HEX: #4d4e51, RGB: (77, 78, 81)

Simplified version of palette colors

Shade of Gold, Tint of Hot Pink, Shade of Steel Blue, Shade of Indian Red, Tint of Rosy Brown, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f8c205	#f8c205	RGB(248, 194, 5)	—	—
#fc8cbc	#fc8cbc	RGB(252, 140, 188)	—	—
#0f94d0	#0f94d0	RGB(15, 148, 208)	—	—
#b06450	#b06450	RGB(176, 100, 80)	—	—
#cca8a6	#cca8a6	RGB(204, 168, 166)	—	—
#4d4e51	#4d4e51	RGB(77, 78, 81)	—	—

7 color pairs have low contrast and need improvement which may impact readability.