Branding design ui ux palette

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Created at 12/07/2020 17:43

The palette consists of Light, Dark, Semi dark colors. Accent colors #7bb3fb and #cbc3b2. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #0C040C (darkest) to #CBC3B2 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0C040C, #313E52, #59779C, #5C8CBC, #7BB3FB, #CBC3B2

Palette Branding design ui ux palette combines 6 color codes:

HEX: #5c8cbc, RGB: (92, 140, 188); HEX: #7bb3fb, RGB: (123, 179, 251); HEX: #0c040c, RGB: (12, 4, 12)

HEX: #59779c, RGB: (89, 119, 156); HEX: #cbc3b2, RGB: (203, 195, 178); HEX: #313e52, RGB: (49, 62, 82)

Simplified version of palette colors

Tint of Steel Blue, Tint of Cornflower Blue, Tint of Black, Shade of Steel Blue, Tint of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding design ui ux palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5c8cbc	#5c8cbc	RGB(92, 140, 188)	—	—
#7bb3fb	#7bb3fb	RGB(123, 179, 251)	—	—
#0c040c	#0c040c	RGB(12, 4, 12)	—	—
#59779c	#59779c	RGB(89, 119, 156)	—	—
#cbc3b2	#cbc3b2	RGB(203, 195, 178)	—	—
#313e52	#313e52	RGB(49, 62, 82)	—	—

4 color pairs have low contrast and need improvement which may impact readability.