Design branding business company colors

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Created at 12/08/2020 18:37

The palette consists of Semi dark, Light, Dark colors. Accent colors #7012f9 and #c490fc. Palette has Cool colors temperature.

By lightness, this palette runs from #1C182C (darkest) to #C490FC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 17°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1C182C, #330D69, #7012F9, #8474A4, #AFA3C9, #C490FC

Palette Design branding business company colors combines 6 color codes:

HEX: #7012f9, RGB: (112, 18, 249); HEX: #c490fc, RGB: (196, 144, 252); HEX: #330d69, RGB: (51, 13, 105)

HEX: #8474a4, RGB: (132, 116, 164); HEX: #afa3c9, RGB: (175, 163, 201); HEX: #1c182c, RGB: (28, 24, 44)

Simplified version of palette colors

Shade of Blue Violet, Shade of Violet, Shade of Indigo, Shade of Medium Purple, Shade of Thistle, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Design branding business company colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7012f9	#7012f9	RGB(112, 18, 249)	—	—
#c490fc	#c490fc	RGB(196, 144, 252)	—	—
#330d69	#330d69	RGB(51, 13, 105)	—	—
#8474a4	#8474a4	RGB(132, 116, 164)	—	—
#afa3c9	#afa3c9	RGB(175, 163, 201)	—	—
#1c182c	#1c182c	RGB(28, 24, 44)	—	—

5 color pairs have low contrast and need improvement which may impact readability.