Created at 12/10/2020 14:00
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U letter app modernlogo brandmark colors

  • #e204c0
  • #478dfb
  • #3b1965
  • #504ea2
  • #c4b4a8
  • #5b2e69
The palette consists of Light, Dark, Semi dark colors. Accent colors #e204c0 and #478dfb. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #3B1965 (darkest) to #C4B4A8 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #3B1965, #478DFB, #504EA2, #5B2E69, #C4B4A8, #E204C0

Palette U letter app modernlogo brandmark colors has combination of 6 codes colors:
HEX: #e204c0, RGB: (226, 4, 192); HEX: #478dfb, RGB: (71, 141, 251); HEX: #3b1965, RGB: (59, 25, 101)
HEX: #504ea2, RGB: (80, 78, 162); HEX: #c4b4a8, RGB: (196, 180, 168); HEX: #5b2e69, RGB: (91, 46, 105)
Simplified version of palette colors
Tint of mediumorchid, Shade of dodgerblue, Shade of midnightblue, Shade of darkslateblue, Tint of Silver, Shade of Purple
Color scheme was created by colorswall

Colors codes in palette

U letter app modernlogo brandmark colors color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#e204c0 #e204c0 RGB(226, 4, 192)
#478dfb #478dfb RGB(71, 141, 251)
#3b1965 #3b1965 RGB(59, 25, 101)
#504ea2 #504ea2 RGB(80, 78, 162)
#c4b4a8 #c4b4a8 RGB(196, 180, 168)
#5b2e69 #5b2e69 RGB(91, 46, 105)

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#e204c0
#478dfb
1.29
#e204c0
#504ea2
1.69
#478dfb
#c4b4a8
1.61
#3b1965
#504ea2
1.95
#3b1965
#5b2e69
1.34
#504ea2
#5b2e69
1.44

Image palette U letter app modernlogo brandmark colors png