Navbar innovation user experience branding colors

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Created at 12/10/2020 19:26

The palette consists of Semi dark, Light, Dark colors. Accent colors #07157c and #aca29e. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #07157C (darkest) to #B5BCF7 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 87°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #07157C, #152EF0, #3B4051, #8C447C, #ACA29E, #B5BCF7

Palette Navbar innovation user experience branding colors combines 6 color codes:

HEX: #152ef0, RGB: (21, 46, 240); HEX: #b5bcf7, RGB: (181, 188, 247); HEX: #07157c, RGB: (7, 21, 124)

HEX: #8c447c, RGB: (140, 68, 124); HEX: #aca29e, RGB: (172, 162, 158); HEX: #3b4051, RGB: (59, 64, 81)

Simplified version of palette colors

Tint of Blue, Shade of Light Steel Blue, Shade of Midnight Blue, Tint of Dark Magenta, Shade of Dark Gray, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Navbar innovation user experience branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#152ef0	#152ef0	RGB(21, 46, 240)	—	—
#b5bcf7	#b5bcf7	RGB(181, 188, 247)	—	—
#07157c	#07157c	RGB(7, 21, 124)	—	—
#8c447c	#8c447c	RGB(140, 68, 124)	—	—
#aca29e	#aca29e	RGB(172, 162, 158)	—	—
#3b4051	#3b4051	RGB(59, 64, 81)	—	—

6 color pairs have low contrast and need improvement which may impact readability.