Logodesign corporate identity logo design branding colours

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Created at 12/12/2020 23:06

The palette consists of Light, Dark, Semi dark colors. Accent colors #fc9732 and #b3b4b4. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #631C30 (darkest) to #FCCE7C (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 55°.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #444444, #631C30, #7C7C7C, #B3B4B4, #FC9732, #FCCE7C

Palette Logodesign corporate identity logo design branding colours combines 6 color codes:

HEX: #fc9732, RGB: (252, 151, 50); HEX: #fcce7c, RGB: (252, 206, 124); HEX: #631c30, RGB: (99, 28, 48)

HEX: #7c7c7c, RGB: (124, 124, 124); HEX: #b3b4b4, RGB: (179, 180, 180); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Tint of Dark Orange, Shade of Navajo White, Tint of Maroon, Shade of Grey, Tint of Dark Gray, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Logodesign corporate identity logo design branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc9732	#fc9732	RGB(252, 151, 50)	—	—
#fcce7c	#fcce7c	RGB(252, 206, 124)	—	—
#631c30	#631c30	RGB(99, 28, 48)	—	—
#7c7c7c	#7c7c7c	RGB(124, 124, 124)	—	—
#b3b4b4	#b3b4b4	RGB(179, 180, 180)	—	—
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

5 color pairs have low contrast and need improvement which may impact readability.