Link branding logo palette

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Created at 11/03/2019 22:24

The palette consists of Light, Semi dark, Dark colors. Accent colors #037080 and Black Wash #0c0c0c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #2EDFF9 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 36°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #037080, #048294, #0C0C0C, #263B72, #2EDFF9, #98ABDC

Palette Link branding logo palette combines 6 color codes:

HEX: #2edff9, RGB: (46, 223, 249); HEX: #98abdc, RGB: (152, 171, 220); HEX: #037080, RGB: (3, 112, 128)

HEX: #048294, RGB: (4, 130, 148); HEX: #263b72, RGB: (38, 59, 114); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Tint of Dark Turquoise, Shade of Light Steel Blue, Shade of Teal, Tint of Teal, Shade of Dark Slate Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Link branding logo palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2edff9	#2edff9	RGB(46, 223, 249)	—	—
#98abdc	#98abdc	RGB(152, 171, 220)	—	—
#037080	#037080	RGB(3, 112, 128)	—	—
#048294	#048294	RGB(4, 130, 148)	—	—
#263b72	#263b72	RGB(38, 59, 114)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

5 color pairs have low contrast and need improvement which may impact readability.