Branding and identity wonder shimmer palette

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Created at 12/15/2020 11:57

The palette consists of Light, Semi dark colors. Accent colors #4cb2b2 and #275c5c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #2B3434 (darkest) to #9BD4D4 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 30% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 8°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #275C5C, #2B3434, #4CB2B2, #7CACB3, #8DB4B4, #9BD4D4

Palette Branding and identity wonder shimmer palette combines 6 color codes:

HEX: #4cb2b2, RGB: (76, 178, 178); HEX: #9bd4d4, RGB: (155, 212, 212); HEX: #275c5c, RGB: (39, 92, 92)

HEX: #7cacb3, RGB: (124, 172, 179); HEX: #8db4b4, RGB: (141, 180, 180); HEX: #2b3434, RGB: (43, 52, 52)

Simplified version of palette colors

Tint of Light Sea Green, Shade of Powder Blue, Tint of Dark Slate Gray, Tint of Cadet Blue, Tint of Cadet Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding and identity wonder shimmer palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4cb2b2	#4cb2b2	RGB(76, 178, 178)	—	—
#9bd4d4	#9bd4d4	RGB(155, 212, 212)	—	—
#275c5c	#275c5c	RGB(39, 92, 92)	—	—
#7cacb3	#7cacb3	RGB(124, 172, 179)	—	—
#8db4b4	#8db4b4	RGB(141, 180, 180)	—	—
#2b3434	#2b3434	RGB(43, 52, 52)	—	—

7 color pairs have low contrast and need improvement which may impact readability.