Brand packaging branding design colours

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Created at 12/15/2020 13:41

The palette consists of Light, Dark, Semi dark colors. Accent colors #bfbf3f and #0c0c04. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #0C0C04 (darkest) to #DDDD9B (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 36% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 30°.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #0C0C04, #424E43, #8CA46C, #9CBC7C, #BFBF3F, #DDDD9B

Palette Brand packaging branding design colours combines 6 color codes:

HEX: #bfbf3f, RGB: (191, 191, 63); HEX: #dddd9b, RGB: (221, 221, 155); HEX: #0c0c04, RGB: (12, 12, 4)

HEX: #8ca46c, RGB: (140, 164, 108); HEX: #9cbc7c, RGB: (156, 188, 124); HEX: #424e43, RGB: (66, 78, 67)

Simplified version of palette colors

Tint of Dark Khaki, Shade of Pale Goldenrod, Tint of Black, Shade of Dark Sea Green, Tint of Dark Sea Green, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand packaging branding design colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bfbf3f	#bfbf3f	RGB(191, 191, 63)	—	—
#dddd9b	#dddd9b	RGB(221, 221, 155)	—	—
#0c0c04	#0c0c04	RGB(12, 12, 4)	—	—
#8ca46c	#8ca46c	RGB(140, 164, 108)	—	—
#9cbc7c	#9cbc7c	RGB(156, 188, 124)	—	—
#424e43	#424e43	RGB(66, 78, 67)	—	—

6 color pairs have low contrast and need improvement which may impact readability.