Exploration design branding ibm colours

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Created at 12/18/2020 12:13

The palette consists of Semi dark, Light, Dark colors. Accent colors #c12339 and #18208c. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #2C2C44 (darkest) to #BCB4C4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 124° of the color wheel.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #18208C, #2C2C44, #6C84E4, #8992C4, #BCB4C4, #C12339

Palette Exploration design branding ibm colours combines 6 color codes:

HEX: #c12339, RGB: (193, 35, 57); HEX: #6c84e4, RGB: (108, 132, 228); HEX: #18208c, RGB: (24, 32, 140)

HEX: #8992c4, RGB: (137, 146, 196); HEX: #bcb4c4, RGB: (188, 180, 196); HEX: #2c2c44, RGB: (44, 44, 68)

Simplified version of palette colors

Tint of Crimson, Shade of Cornflower Blue, Tint of Midnight Blue, Tint of Cornflower Blue, Shade of Thistle, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Exploration design branding ibm colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c12339	#c12339	RGB(193, 35, 57)	—	—
#6c84e4	#6c84e4	RGB(108, 132, 228)	—	—
#18208c	#18208c	RGB(24, 32, 140)	—	—
#8992c4	#8992c4	RGB(137, 146, 196)	—	—
#bcb4c4	#bcb4c4	RGB(188, 180, 196)	—	Misty Lilac
#2c2c44	#2c2c44	RGB(44, 44, 68)	—	—

6 color pairs have low contrast and need improvement which may impact readability.