Created at 12/18/2020 12:13
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Exploration design branding ibm colours

  • #c12339
  • #6c84e4
  • #18208c
  • #8992c4
  • #bcb4c4
  • #2c2c44
The palette consists of Light, Dark colors. Accent colors #c12339 and #18208c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2C2C44 (darkest) to #BCB4C4 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Hues are spread broadly around the wheel — a varied palette (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #18208C, #2C2C44, #6C84E4, #8992C4, #BCB4C4, #C12339

Palette Exploration design branding ibm colours has combination of 6 codes colors:
HEX: #c12339, RGB: (193, 35, 57); HEX: #6c84e4, RGB: (108, 132, 228); HEX: #18208c, RGB: (24, 32, 140)
HEX: #8992c4, RGB: (137, 146, 196); HEX: #bcb4c4, RGB: (188, 180, 196); HEX: #2c2c44, RGB: (44, 44, 68)
Simplified version of palette colors
Shade of crimson, Tint of cornflowerblue, Shade of midnightblue, Shade of cornflowerblue, Tint of thistle, Shade of midnightblue
Color scheme was created by colorswall

Colors codes in palette

Exploration design branding ibm colours color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#c12339 #c12339 RGB(193, 35, 57)
#6c84e4 #6c84e4 RGB(108, 132, 228)
#18208c #18208c RGB(24, 32, 140)
#8992c4 #8992c4 RGB(137, 146, 196)
#bcb4c4 #bcb4c4 RGB(188, 180, 196)Misty Lilac
#2c2c44 #2c2c44 RGB(44, 44, 68)

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#c12339
#6c84e4
1.69
#c12339
#8992c4
1.95
#6c84e4
#8992c4
1.15
#6c84e4
#bcb4c4
1.72
#18208c
#2c2c44
1.04
#8992c4
#bcb4c4
1.5

Image palette Exploration design branding ibm colours png