Illustration identity logo brand colours

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Created at 12/21/2020 15:05

The palette consists of Semi dark, Light colors. Accent colors #1b60bc and #144c93. Palette has Cool colors temperature.

By lightness, this palette runs from #2C3C54 (darkest) to #ADBACC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 12°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #144C93, #1B60BC, #2C3C54, #5C8CB4, #77BCEB, #ADBACC

Palette Illustration identity logo brand colours combines 6 color codes:

HEX: #1b60bc, RGB: (27, 96, 188); HEX: #77bceb, RGB: (119, 188, 235); HEX: #144c93, RGB: (20, 76, 147)

HEX: #5c8cb4, RGB: (92, 140, 180); HEX: #adbacc, RGB: (173, 186, 204); HEX: #2c3c54, RGB: (44, 60, 84)

Simplified version of palette colors

Shade of Royal Blue, Shade of Light Sky Blue, Shade of Dark Slate Blue, Tint of Steel Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Illustration identity logo brand colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1b60bc	#1b60bc	RGB(27, 96, 188)	—	—
#77bceb	#77bceb	RGB(119, 188, 235)	—	—
#144c93	#144c93	RGB(20, 76, 147)	—	—
#5c8cb4	#5c8cb4	RGB(92, 140, 180)	—	—
#adbacc	#adbacc	RGB(173, 186, 204)	—	—
#2c3c54	#2c3c54	RGB(44, 60, 84)	—	—

7 color pairs have low contrast and need improvement which may impact readability.