Product branding design website colors palette

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Created at 12/22/2020 22:27

The palette consists of Semi dark, Light colors. Accent colors #434498 and #b582e4. Palette has Cool colors temperature.

By lightness, this palette runs from #404454 (darkest) to #CFACD4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 65°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #404454, #434498, #444C96, #5A549C, #B582E4, #CFACD4

Palette Product branding design website colors palette combines 6 color codes:

HEX: #434498, RGB: (67, 68, 152); HEX: #b582e4, RGB: (181, 130, 228); HEX: #444c96, RGB: (68, 76, 150)

HEX: #5a549c, RGB: (90, 84, 156); HEX: #cfacd4, RGB: (207, 172, 212); HEX: #404454, RGB: (64, 68, 84)

Simplified version of palette colors

Tint of Dark Slate Blue, Tint of Medium Purple, Tint of Dark Slate Blue, Tint of Dark Slate Blue, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Product branding design website colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#434498	#434498	RGB(67, 68, 152)	—	—
#b582e4	#b582e4	RGB(181, 130, 228)	—	—
#444c96	#444c96	RGB(68, 76, 150)	—	—
#5a549c	#5a549c	RGB(90, 84, 156)	—	—
#cfacd4	#cfacd4	RGB(207, 172, 212)	—	—
#404454	#404454	RGB(64, 68, 84)	—	—

7 color pairs have low contrast and need improvement which may impact readability.