Website branding webflow brand

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Created at 12/28/2020 09:59

The palette consists of Light, Semi dark colors. Accent colors #a4f4fc and #ccaeb6. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #264B5D (darkest) to #A4F4FC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #264B5D, #3C545C, #64949C, #84B4CC, #A4F4FC, #CCAEB6

Palette Website branding webflow brand combines 6 color codes:

HEX: #84b4cc, RGB: (132, 180, 204); HEX: #a4f4fc, RGB: (164, 244, 252); HEX: #264b5d, RGB: (38, 75, 93)

HEX: #64949c, RGB: (100, 148, 156); HEX: #ccaeb6, RGB: (204, 174, 182); HEX: #3c545c, RGB: (60, 84, 92)

Simplified version of palette colors

Shade of Sky Blue, Tint of Pale Turquoise, Shade of Dark Slate Gray, Shade of Cadet Blue, Shade of Thistle, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Website branding webflow brand color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#84b4cc	#84b4cc	RGB(132, 180, 204)	—	—
#a4f4fc	#a4f4fc	RGB(164, 244, 252)	—	—
#264b5d	#264b5d	RGB(38, 75, 93)	—	—
#64949c	#64949c	RGB(100, 148, 156)	—	—
#ccaeb6	#ccaeb6	RGB(204, 174, 182)	—	—
#3c545c	#3c545c	RGB(60, 84, 92)	—	—

6 color pairs have low contrast and need improvement which may impact readability.