Logo design branding logotype logos font hex colors

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Created at 12/28/2020 15:40

The palette consists of Semi dark, Light, Dark colors. Accent colors #6444bb and #b4a4e0. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #1B1424 (darkest) to #EAE2F1 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 39% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 21°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1B1424, #342B5C, #443474, #6444BB, #B4A4E0, #EAE2F1

Palette Logo design branding logotype logos font hex colors combines 6 color codes:

HEX: #6444bb, RGB: (100, 68, 187); HEX: #b4a4e0, RGB: (180, 164, 224); HEX: #342b5c, RGB: (52, 43, 92)

HEX: #443474, RGB: (68, 52, 116); HEX: #eae2f1, RGB: (234, 226, 241); HEX: #1b1424, RGB: (27, 20, 36)

Simplified version of palette colors

Shade of Slate Blue, Shade of Plum, Tint of Midnight Blue, Shade of Dark Slate Blue, Shade of Lavender, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logo design branding logotype logos font hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#6444bb	#6444bb	RGB(100, 68, 187)	—	—
#b4a4e0	#b4a4e0	RGB(180, 164, 224)	—	—
#342b5c	#342b5c	RGB(52, 43, 92)	—	—
#443474	#443474	RGB(68, 52, 116)	—	—
#eae2f1	#eae2f1	RGB(234, 226, 241)	—	—
#1b1424	#1b1424	RGB(27, 20, 36)	—	—

6 color pairs have low contrast and need improvement which may impact readability.