Logo creative director responsive branding direction colors

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Created at 12/28/2020 17:43

The palette consists of Light, Dark, Semi dark colors. Accent colors #16e8d5 and #fbebd3. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #063D38 (darkest) to #FBEBD3 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 139° of the color wheel.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #063D38, #16E8D5, #2C5D54, #739184, #D4CCB4, #FBEBD3

Palette Logo creative director responsive branding direction colors combines 6 color codes:

HEX: #16e8d5, RGB: (22, 232, 213); HEX: #fbebd3, RGB: (251, 235, 211); HEX: #063d38, RGB: (6, 61, 56)

HEX: #739184, RGB: (115, 145, 132); HEX: #d4ccb4, RGB: (212, 204, 180); HEX: #2c5d54, RGB: (44, 93, 84)

Simplified version of palette colors

Shade of Turquoise, Shade of Antique White, Shade of Dark Slate Gray, Shade of Cadet Blue, Shade of Wheat, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Logo creative director responsive branding direction colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#16e8d5	#16e8d5	RGB(22, 232, 213)	—	—
#fbebd3	#fbebd3	RGB(251, 235, 211)	—	—
#063d38	#063d38	RGB(6, 61, 56)	—	—
#739184	#739184	RGB(115, 145, 132)	—	—
#d4ccb4	#d4ccb4	RGB(212, 204, 180)	—	—
#2c5d54	#2c5d54	RGB(44, 93, 84)	—	—

4 color pairs have low contrast and need improvement which may impact readability.