Typography printing house logo branding

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Created at 11/04/2019 06:40

The palette consists of Light, Dark colors. Accent colors #fbc80d and #243444. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #243444 (darkest) to #F3CD89 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #243444, #717C8F, #990464, #E3C2DA, #F3CD89, #FBC80D

Palette Typography printing house logo branding combines 6 color codes:

HEX: #fbc80d, RGB: (251, 200, 13); HEX: #f3cd89, RGB: (243, 205, 137); HEX: #990464, RGB: (153, 4, 100)

HEX: #717c8f, RGB: (113, 124, 143); HEX: #e3c2da, RGB: (227, 194, 218); HEX: #243444, RGB: (36, 52, 68)

Simplified version of palette colors

Shade of Gold, Shade of Navajo White, Shade of Medium Violet Red, Shade of Slate Gray, Tint of Thistle, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Typography printing house logo branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbc80d	#fbc80d	RGB(251, 200, 13)	—	—
#f3cd89	#f3cd89	RGB(243, 205, 137)	—	—
#990464	#990464	RGB(153, 4, 100)	—	—
#717c8f	#717c8f	RGB(113, 124, 143)	—	—
#e3c2da	#e3c2da	RGB(227, 194, 218)	—	—
#243444	#243444	RGB(36, 52, 68)	—	—

5 color pairs have low contrast and need improvement which may impact readability.