Logo brand design branding hex colors

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Created at 12/29/2020 18:36

The palette consists of Light, Semi dark colors. Accent colors #d7466c and #186b33. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #3C3434 (darkest) to #C1B38E (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #186B33, #3C3434, #918C66, #C1B38E, #D7466C, #E791A8

Palette Logo brand design branding hex colors combines 6 color codes:

HEX: #d7466c, RGB: (215, 70, 108); HEX: #e791a8, RGB: (231, 145, 168); HEX: #186b33, RGB: (24, 107, 51)

HEX: #918c66, RGB: (145, 140, 102); HEX: #c1b38e, RGB: (193, 179, 142); HEX: #3c3434, RGB: (60, 52, 52)

Simplified version of palette colors

Shade of Indian Red, Tint of Pale Violet Red, Tint of Dark Green, Tint of Olive, Shade of Tan, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logo brand design branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d7466c	#d7466c	RGB(215, 70, 108)	—	—
#e791a8	#e791a8	RGB(231, 145, 168)	—	—
#186b33	#186b33	RGB(24, 107, 51)	—	—
#918c66	#918c66	RGB(145, 140, 102)	—	—
#c1b38e	#c1b38e	RGB(193, 179, 142)	—	—
#3c3434	#3c3434	RGB(60, 52, 52)	—	—

8 color pairs have low contrast and need improvement which may impact readability.