Illustrator logo design branding mark colours

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Created at 12/29/2020 18:58

The palette consists of Light, Dark colors. Accent colors #bbd383 and #12232b. Palette has Cool colors temperature.

By lightness, this palette runs from #12232B (darkest) to #C9DC9D (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 36% across the palette.

A varied palette: its hues are spread across about 121° of the color wheel.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #12232B, #1F3335, #859965, #9CBC74, #BBD383, #C9DC9D

Palette Illustrator logo design branding mark colours combines 6 color codes:

HEX: #bbd383, RGB: (187, 211, 131); HEX: #c9dc9d, RGB: (201, 220, 157); HEX: #12232b, RGB: (18, 35, 43)

HEX: #859965, RGB: (133, 153, 101); HEX: #9cbc74, RGB: (156, 188, 116); HEX: #1f3335, RGB: (31, 51, 53)

Simplified version of palette colors

Tint of Dark Khaki, Shade of Pale Goldenrod, Tint of Black, Tint of Olive Drab, Tint of Dark Sea Green, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Illustrator logo design branding mark colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bbd383	#bbd383	RGB(187, 211, 131)	—	—
#c9dc9d	#c9dc9d	RGB(201, 220, 157)	—	—
#12232b	#12232b	RGB(18, 35, 43)	—	—
#859965	#859965	RGB(133, 153, 101)	—	—
#9cbc74	#9cbc74	RGB(156, 188, 116)	—	—
#1f3335	#1f3335	RGB(31, 51, 53)	—	—

6 color pairs have low contrast and need improvement which may impact readability.