Illustrator app advertising banner

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Created at 12/30/2020 08:03

The palette consists of Light, Semi dark colors. Accent colors #b4b145 and #a0bce8. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #14443C (darkest) to #A0BCE8 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #14443C, #4C4C34, #5BA499, #A0BCE8, #B4B145, #C494BC

Palette Illustrator app advertising banner combines 6 color codes:

HEX: #b4b145, RGB: (180, 177, 69); HEX: #a0bce8, RGB: (160, 188, 232); HEX: #14443c, RGB: (20, 68, 60)

HEX: #5ba499, RGB: (91, 164, 153); HEX: #c494bc, RGB: (196, 148, 188); HEX: #4c4c34, RGB: (76, 76, 52)

Simplified version of palette colors

Shade of Dark Khaki, Shade of Light Steel Blue, Shade of Dark Slate Gray, Tint of Cadet Blue, Shade of Plum, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Illustrator app advertising banner color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b4b145	#b4b145	RGB(180, 177, 69)	—	—
#a0bce8	#a0bce8	RGB(160, 188, 232)	—	—
#14443c	#14443c	RGB(20, 68, 60)	—	—
#5ba499	#5ba499	RGB(91, 164, 153)	—	—
#c494bc	#c494bc	RGB(196, 148, 188)	—	—
#4c4c34	#4c4c34	RGB(76, 76, 52)	—	—

7 color pairs have low contrast and need improvement which may impact readability.