Product illustration ui branding

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Created at 11/04/2019 07:36

The palette consists of Light, Semi dark colors. Accent colors #fb102c and #7cd4f4. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #1E3D55 (darkest) to #7CD4F4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1E3D55, #39536C, #7CD4F4, #A16850, #B0BEC8, #FB102C

Palette Product illustration ui branding combines 6 color codes:

HEX: #fb102c, RGB: (251, 16, 44); HEX: #7cd4f4, RGB: (124, 212, 244); HEX: #1e3d55, RGB: (30, 61, 85)

HEX: #a16850, RGB: (161, 104, 80); HEX: #b0bec8, RGB: (176, 190, 200); HEX: #39536c, RGB: (57, 83, 108)

Simplified version of palette colors

Tint of Red, Tint of Sky Blue, Shade of Dark Slate Blue, Tint of Sienna, Shade of Light Steel Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Product illustration ui branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fb102c	#fb102c	RGB(251, 16, 44)	—	—
#7cd4f4	#7cd4f4	RGB(124, 212, 244)	—	—
#1e3d55	#1e3d55	RGB(30, 61, 85)	—	—
#a16850	#a16850	RGB(161, 104, 80)	—	—
#b0bec8	#b0bec8	RGB(176, 190, 200)	—	—
#39536c	#39536c	RGB(57, 83, 108)	—	Plaudit

5 color pairs have low contrast and need improvement which may impact readability.