Business advertisement corporate flyer branding palette

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Created at 12/31/2020 15:17

The palette consists of Light, Semi dark colors. Accent colors #d79870 and #273068. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #273068 (darkest) to #D4B4D4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #273068, #3E4C70, #6E7CA0, #D4B4D4, #D79870, #E29FA4

Palette Business advertisement corporate flyer branding palette combines 6 color codes:

HEX: #d79870, RGB: (215, 152, 112); HEX: #e29fa4, RGB: (226, 159, 164); HEX: #273068, RGB: (39, 48, 104)

HEX: #6e7ca0, RGB: (110, 124, 160); HEX: #d4b4d4, RGB: (212, 180, 212); HEX: #3e4c70, RGB: (62, 76, 112)

Simplified version of palette colors

Shade of Dark Salmon, Shade of Light Pink, Tint of Midnight Blue, Shade of Slate Gray, Shade of Thistle, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Business advertisement corporate flyer branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d79870	#d79870	RGB(215, 152, 112)	—	—
#e29fa4	#e29fa4	RGB(226, 159, 164)	—	—
#273068	#273068	RGB(39, 48, 104)	—	—
#6e7ca0	#6e7ca0	RGB(110, 124, 160)	—	—
#d4b4d4	#d4b4d4	RGB(212, 180, 212)	—	—
#3e4c70	#3e4c70	RGB(62, 76, 112)	—	—

6 color pairs have low contrast and need improvement which may impact readability.