Gordo brand strategy design focus lab hex colors

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Created at 12/31/2020 17:18

The palette consists of Light, Semi dark colors. Accent colors #fac4ac and #5c8cac. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #4D2D4C (darkest) to #FAC4AC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #4D2D4C, #5C8CAC, #84301C, #C2ABAD, #EE4D24, #FAC4AC

Palette Gordo brand strategy design focus lab hex colors combines 6 color codes:

HEX: #ee4d24, RGB: (238, 77, 36); HEX: #fac4ac, RGB: (250, 196, 172); HEX: #84301c, RGB: (132, 48, 28)

HEX: #5c8cac, RGB: (92, 140, 172); HEX: #c2abad, RGB: (194, 171, 173); HEX: #4d2d4c, RGB: (77, 45, 76)

Simplified version of palette colors

Tint of Orange Red, Shade of Peach Puff, Tint of Dark Red, Tint of Steel Blue, Tint of Rosy Brown, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Gordo brand strategy design focus lab hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ee4d24	#ee4d24	RGB(238, 77, 36)	—	—
#fac4ac	#fac4ac	RGB(250, 196, 172)	—	—
#84301c	#84301c	RGB(132, 48, 28)	—	—
#5c8cac	#5c8cac	RGB(92, 140, 172)	—	—
#c2abad	#c2abad	RGB(194, 171, 173)	—	—
#4d2d4c	#4d2d4c	RGB(77, 45, 76)	—	—

5 color pairs have low contrast and need improvement which may impact readability.