Hoti̇ç e-store aesthetic rebranding

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Created at 12/31/2020 22:17

The palette consists of Light, Semi dark colors. Accent colors #f4b434 and #964c0e. Palette has Warm colors temperature.

By lightness, this palette runs from #583A28 (darkest) to #F2CCA6 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 18°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #583A28, #964C0E, #9B8463, #C7B89F, #F2CCA6, #F4B434

Palette Hoti̇ç e-store aesthetic rebranding combines 6 color codes:

HEX: #f4b434, RGB: (244, 180, 52); HEX: #f2cca6, RGB: (242, 204, 166); HEX: #964c0e, RGB: (150, 76, 14)

HEX: #9b8463, RGB: (155, 132, 99); HEX: #c7b89f, RGB: (199, 184, 159); HEX: #583a28, RGB: (88, 58, 40)

Simplified version of palette colors

Tint of Goldenrod, Shade of Peach Puff, Tint of Saddle Brown, Shade of Peru, Tint of Tan, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Hoti̇ç e-store aesthetic rebranding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4b434	#f4b434	RGB(244, 180, 52)	—	—
#f2cca6	#f2cca6	RGB(242, 204, 166)	—	—
#964c0e	#964c0e	RGB(150, 76, 14)	—	—
#9b8463	#9b8463	RGB(155, 132, 99)	—	—
#c7b89f	#c7b89f	RGB(199, 184, 159)	—	Forgotten Gold
#583a28	#583a28	RGB(88, 58, 40)	—	—

7 color pairs have low contrast and need improvement which may impact readability.