Logodesign brand identity branding design popular hex colors

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Created at 12/31/2020 22:34

The palette consists of Light, Semi dark colors. Accent colors #ecd0bc and #2e5b62. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #38424C (darkest) to #ECD0BC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #2E5B62, #38424C, #57A4A5, #BEAC9C, #C85660, #ECD0BC

Palette Logodesign brand identity branding design popular hex colors combines 6 color codes:

HEX: #c85660, RGB: (200, 86, 96); HEX: #ecd0bc, RGB: (236, 208, 188); HEX: #2e5b62, RGB: (46, 91, 98)

HEX: #57a4a5, RGB: (87, 164, 165); HEX: #beac9c, RGB: (190, 172, 156); HEX: #38424c, RGB: (56, 66, 76)

Simplified version of palette colors

Shade of Indian Red, Shade of Peach Puff, Tint of Dark Slate Gray, Tint of Cadet Blue, Shade of Tan, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Logodesign brand identity branding design popular hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c85660	#c85660	RGB(200, 86, 96)	—	—
#ecd0bc	#ecd0bc	RGB(236, 208, 188)	—	—
#2e5b62	#2e5b62	RGB(46, 91, 98)	—	—
#57a4a5	#57a4a5	RGB(87, 164, 165)	—	—
#beac9c	#beac9c	RGB(190, 172, 156)	—	—
#38424c	#38424c	RGB(56, 66, 76)	—	—

7 color pairs have low contrast and need improvement which may impact readability.