Blue interaction design branding logodesign colours

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Created at 01/02/2021 20:10

The palette consists of Semi dark, Light, Dark colors. Accent colors #a4d4f5 and #5c4434. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #1F2D62 (darkest) to #A4D4F5 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1F2D62, #4957AC, #5C4434, #5C74A0, #A2B4D5, #A4D4F5

Palette Blue interaction design branding logodesign colours combines 6 color codes:

HEX: #4957ac, RGB: (73, 87, 172); HEX: #a4d4f5, RGB: (164, 212, 245); HEX: #1f2d62, RGB: (31, 45, 98)

HEX: #5c74a0, RGB: (92, 116, 160); HEX: #a2b4d5, RGB: (162, 180, 213); HEX: #5c4434, RGB: (92, 68, 52)

Simplified version of palette colors

Shade of Slate Blue, Tint of Light Sky Blue, Tint of Midnight Blue, Shade of Steel Blue, Shade of Light Steel Blue, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Blue interaction design branding logodesign colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4957ac	#4957ac	RGB(73, 87, 172)	—	—
#a4d4f5	#a4d4f5	RGB(164, 212, 245)	—	—
#1f2d62	#1f2d62	RGB(31, 45, 98)	—	—
#5c74a0	#5c74a0	RGB(92, 116, 160)	—	—
#a2b4d5	#a2b4d5	RGB(162, 180, 213)	—	—
#5c4434	#5c4434	RGB(92, 68, 52)	—	—

5 color pairs have low contrast and need improvement which may impact readability.