Branding gradient creative logo swirl palette

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Created at 01/04/2021 17:08

The palette consists of Dark, Light colors. Accent colors #7c04fc and #4a0197. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #140C1B (darkest) to #B47CFC (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 6°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #140C1B, #3C0474, #430395, #4A0197, #7C04FC, #B47CFC

Palette Branding gradient creative logo swirl palette combines 6 color codes:

HEX: #7c04fc, RGB: (124, 4, 252); HEX: #b47cfc, RGB: (180, 124, 252); HEX: #3c0474, RGB: (60, 4, 116)

HEX: #4a0197, RGB: (74, 1, 151); HEX: #430395, RGB: (67, 3, 149); HEX: #140c1b, RGB: (20, 12, 27)

Simplified version of palette colors

Shade of Blue Violet, Tint of Medium Purple, Shade of Indigo, Tint of Indigo, Tint of Indigo, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding gradient creative logo swirl palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7c04fc	#7c04fc	RGB(124, 4, 252)	—	—
#b47cfc	#b47cfc	RGB(180, 124, 252)	—	—
#3c0474	#3c0474	RGB(60, 4, 116)	—	—
#4a0197	#4a0197	RGB(74, 1, 151)	—	—
#430395	#430395	RGB(67, 3, 149)	—	—
#140c1b	#140c1b	RGB(20, 12, 27)	—	—

8 color pairs have low contrast and need improvement which may impact readability.