Stationery brand identity presentation branding palette

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Created at 01/04/2021 18:38

The palette consists of Light, Dark, Semi dark colors. Accent colors #69ece4 and #a06c4d. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #0E3450 (darkest) to #69ECE4 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0E3450, #323D50, #41BEBB, #69ECE4, #A06C4D, #BCD5D7

Palette Stationery brand identity presentation branding palette combines 6 color codes:

HEX: #41bebb, RGB: (65, 190, 187); HEX: #69ece4, RGB: (105, 236, 228); HEX: #0e3450, RGB: (14, 52, 80)

HEX: #a06c4d, RGB: (160, 108, 77); HEX: #bcd5d7, RGB: (188, 213, 215); HEX: #323d50, RGB: (50, 61, 80)

Simplified version of palette colors

Tint of Dark Turquoise, Tint of Turquoise, Tint of Midnight Blue, Tint of Sienna, Tint of Light Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Stationery brand identity presentation branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#41bebb	#41bebb	RGB(65, 190, 187)	—	—
#69ece4	#69ece4	RGB(105, 236, 228)	—	—
#0e3450	#0e3450	RGB(14, 52, 80)	—	—
#a06c4d	#a06c4d	RGB(160, 108, 77)	—	—
#bcd5d7	#bcd5d7	RGB(188, 213, 215)	—	—
#323d50	#323d50	RGB(50, 61, 80)	—	—

5 color pairs have low contrast and need improvement which may impact readability.