Design visual identity branding logodesign colors

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Created at 01/08/2021 13:09

The palette consists of Light, Semi dark colors. Accent colors #f3c47d and #885010. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #3C3434 (darkest) to #F3C47D (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 36°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #3C3434, #76450E, #885010, #CCB4B4, #E9A04C, #F3C47D

Palette Design visual identity branding logodesign colors combines 6 color codes:

HEX: #e9a04c, RGB: (233, 160, 76); HEX: #f3c47d, RGB: (243, 196, 125); HEX: #76450e, RGB: (118, 69, 14)

HEX: #885010, RGB: (136, 80, 16); HEX: #ccb4b4, RGB: (204, 180, 180); HEX: #3c3434, RGB: (60, 52, 52)

Simplified version of palette colors

Shade of sandybrown, Tint of burlywood, Shade of saddlebrown, Tint of saddlebrown, Shade of thistle, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Design visual identity branding logodesign colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e9a04c	#e9a04c	RGB(233, 160, 76)	—	—
#f3c47d	#f3c47d	RGB(243, 196, 125)	—	—
#76450e	#76450e	RGB(118, 69, 14)	—	—
#885010	#885010	RGB(136, 80, 16)	—	—
#ccb4b4	#ccb4b4	RGB(204, 180, 180)	—	—
#3c3434	#3c3434	RGB(60, 52, 52)	—	—

6 color pairs have low contrast and need improvement which may impact readability.