Logo design branding identity

0.27k

Created at 01/08/2021 14:15

The palette consists of Light, Dark colors. Accent colors #dc7335 and #f3f3fb. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #242944 (darkest) to #F3F3FB (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #242944, #243252, #6E788E, #B4B4C4, #DC7335, #F3F3FB

Palette Logo design branding identity combines 6 color codes:

HEX: #dc7335, RGB: (220, 115, 53); HEX: #f3f3fb, RGB: (243, 243, 251); HEX: #243252, RGB: (36, 50, 82)

HEX: #6e788e, RGB: (110, 120, 142); HEX: #b4b4c4, RGB: (180, 180, 196); HEX: #242944, RGB: (36, 41, 68)

Simplified version of palette colors

Tint of Chocolate, Shade of Ghost White, Tint of Midnight Blue, Shade of Slate Gray, Shade of Silver, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Logo design branding identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dc7335	#dc7335	RGB(220, 115, 53)	—	—
#f3f3fb	#f3f3fb	RGB(243, 243, 251)	—	—
#243252	#243252	RGB(36, 50, 82)	—	—
#6e788e	#6e788e	RGB(110, 120, 142)	—	—
#b4b4c4	#b4b4c4	RGB(180, 180, 196)	—	—
#242944	#242944	RGB(36, 41, 68)	—	—

4 color pairs have low contrast and need improvement which may impact readability.