Branding app ux landing palette

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Created at 01/08/2021 15:59

The palette consists of Light, Semi dark colors. Accent colors #26b4c6 and #6c341c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #2C3959 (darkest) to #9CDC94 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 47% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #26B4C6, #2C3959, #6C341C, #9C4CAC, #9CDC94, #A6C4D1

Palette Branding app ux landing palette combines 6 color codes:

HEX: #26b4c6, RGB: (38, 180, 198); HEX: #9cdc94, RGB: (156, 220, 148); HEX: #6c341c, RGB: (108, 52, 28)

HEX: #9c4cac, RGB: (156, 76, 172); HEX: #a6c4d1, RGB: (166, 196, 209); HEX: #2c3959, RGB: (44, 57, 89)

Simplified version of palette colors

Shade of Dark Turquoise, Shade of Light Green, Shade of Saddle Brown, Tint of Dark Orchid, Shade of Light Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding app ux landing palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#26b4c6	#26b4c6	RGB(38, 180, 198)	—	—
#9cdc94	#9cdc94	RGB(156, 220, 148)	—	—
#6c341c	#6c341c	RGB(108, 52, 28)	—	—
#9c4cac	#9c4cac	RGB(156, 76, 172)	—	—
#a6c4d1	#a6c4d1	RGB(166, 196, 209)	—	—
#2c3959	#2c3959	RGB(44, 57, 89)	—	—

5 color pairs have low contrast and need improvement which may impact readability.