Created at 01/08/2021 15:59

Branding app ux landing palette

The palette consists of Light, Semi dark colors. Accent colors #26b4c6 and #6c341c. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #2C3959 (darkest) to #A6C4D1 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 47% across the palette.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #26B4C6, #2C3959, #6C341C, #9C4CAC, #9CDC94, #A6C4D1

Palette Branding app ux landing palette has combination of 6 codes colors:

HEX: #26b4c6, RGB: (38, 180, 198); HEX: #9cdc94, RGB: (156, 220, 148); HEX: #6c341c, RGB: (108, 52, 28)

HEX: #9c4cac, RGB: (156, 76, 172); HEX: #a6c4d1, RGB: (166, 196, 209); HEX: #2c3959, RGB: (44, 57, 89)

Simplified version of palette colors

Tint of darkturquoise, Tint of lightgreen, Tint of saddlebrown, Shade of darkorchid, Tint of lightblue, Tint of darkslateblue

Color scheme was created by colorswall

Colors codes in palette

Branding app ux landing palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#26b4c6	#26b4c6	RGB(38, 180, 198)	—	—
#9cdc94	#9cdc94	RGB(156, 220, 148)	—	—
#6c341c	#6c341c	RGB(108, 52, 28)	—	—
#9c4cac	#9c4cac	RGB(156, 76, 172)	—	—
#a6c4d1	#a6c4d1	RGB(166, 196, 209)	—	—
#2c3959	#2c3959	RGB(44, 57, 89)	—	—

5 color pairs have low contrast and need improvement which may impact readability.