Logo typography branding

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Created at 11/04/2019 18:24

The palette consists of Light, Semi dark, Dark colors. Accent colors #7d8d0b and #7d8d0b and #1c1323. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #1C1323 (darkest) to #E7F484 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #1C1323, #61691C, #7D8D0B, #D2EC17, #E7F484

Palette Logo typography branding combines 6 color codes:

HEX: #d2ec17, RGB: (210, 236, 23); HEX: #e7f484, RGB: (231, 244, 132); HEX: #61691c, RGB: (97, 105, 28)

HEX: #7d8d0b, RGB: (125, 141, 11); HEX: #7d8d0b, RGB: (125, 141, 11); HEX: #1c1323, RGB: (28, 19, 35)

Simplified version of palette colors

Shade of Yellow, Tint of Khaki, Tint of Dark Olive Green, Tint of Olive Drab, Tint of Olive Drab, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logo typography branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d2ec17	#d2ec17	RGB(210, 236, 23)	—	—
#e7f484	#e7f484	RGB(231, 244, 132)	—	—
#61691c	#61691c	RGB(97, 105, 28)	—	—
#7d8d0b	#7d8d0b	RGB(125, 141, 11)	—	—
#7d8d0b	#7d8d0b	RGB(125, 141, 11)	—	—
#1c1323	#1c1323	RGB(28, 19, 35)	—	—

4 color pairs have low contrast and need improvement which may impact readability.