Ui app vector branding

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Created at 11/04/2019 18:27

The palette consists of Semi dark, Light colors. Accent colors #ec9682 and #2d69ac. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2D69AC (darkest) to #B8CEB8 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #2D69AC, #749EB7, #88645C, #B43064, #B8CEB8, #EC9682

Palette Ui app vector branding combines 6 color codes:

HEX: #b43064, RGB: (180, 48, 100); HEX: #ec9682, RGB: (236, 150, 130); HEX: #2d69ac, RGB: (45, 105, 172)

HEX: #749eb7, RGB: (116, 158, 183); HEX: #b8ceb8, RGB: (184, 206, 184); HEX: #88645c, RGB: (136, 100, 92)

Simplified version of palette colors

Tint of Medium Violet Red, Tint of Dark Salmon, Shade of Royal Blue, Tint of Light Slate Gray, Tint of Dark Sea Green, Tint of Sienna

Color scheme was created by colorswall

Color codes in palette

Ui app vector branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b43064	#b43064	RGB(180, 48, 100)	—	—
#ec9682	#ec9682	RGB(236, 150, 130)	—	—
#2d69ac	#2d69ac	RGB(45, 105, 172)	—	—
#749eb7	#749eb7	RGB(116, 158, 183)	—	—
#b8ceb8	#b8ceb8	RGB(184, 206, 184)	—	—
#88645c	#88645c	RGB(136, 100, 92)	—	—

8 color pairs have low contrast and need improvement which may impact readability.