Logotype ux panda branding colors palette

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Created at 11/04/2019 20:24

The palette consists of Semi dark, Light, Dark colors. Accent colors #023b96 and Black Wash #0c0c0c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #5CD5F0 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 26°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #023382, #023B96, #0464FB, #0C0C0C, #0C748C, #5CD5F0

Palette Logotype ux panda branding colors palette combines 6 color codes:

HEX: #0464fb, RGB: (4, 100, 251); HEX: #5cd5f0, RGB: (92, 213, 240); HEX: #023382, RGB: (2, 51, 130)

HEX: #023b96, RGB: (2, 59, 150); HEX: #0c748c, RGB: (12, 116, 140); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of Royal Blue, Shade of Sky Blue, Shade of Dark Slate Blue, Shade of Dark Slate Blue, Shade of Teal, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logotype ux panda branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0464fb	#0464fb	RGB(4, 100, 251)	—	—
#5cd5f0	#5cd5f0	RGB(92, 213, 240)	—	—
#023382	#023382	RGB(2, 51, 130)	—	—
#023b96	#023b96	RGB(2, 59, 150)	—	—
#0c748c	#0c748c	RGB(12, 116, 140)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

5 color pairs have low contrast and need improvement which may impact readability.