Fastfood hamburg icecream branding

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Created at 11/04/2019 20:32

The palette consists of Semi dark, Light colors. Accent colors #eacc92 and #5c94b0. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #612835 (darkest) to #EACC92 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 41% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #343E69, #5C94B0, #612835, #A0CAB9, #B2534C, #EACC92

Palette Fastfood hamburg icecream branding combines 6 color codes:

HEX: #b2534c, RGB: (178, 83, 76); HEX: #eacc92, RGB: (234, 204, 146); HEX: #612835, RGB: (97, 40, 53)

HEX: #5c94b0, RGB: (92, 148, 176); HEX: #a0cab9, RGB: (160, 202, 185); HEX: #343e69, RGB: (52, 62, 105)

Simplified version of palette colors

Shade of Indian Red, Shade of Navajo White, Tint of Maroon, Tint of Steel Blue, Tint of Dark Sea Green, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Fastfood hamburg icecream branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b2534c	#b2534c	RGB(178, 83, 76)	—	—
#eacc92	#eacc92	RGB(234, 204, 146)	—	—
#612835	#612835	RGB(97, 40, 53)	—	—
#5c94b0	#5c94b0	RGB(92, 148, 176)	—	—
#a0cab9	#a0cab9	RGB(160, 202, 185)	—	—
#343e69	#343e69	RGB(52, 62, 105)	—	—

4 color pairs have low contrast and need improvement which may impact readability.