Heat vector family branding colors palette

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Created at 01/11/2021 14:54

The palette consists of Semi dark, Light, Dark colors. Accent colors #ac9cd4 and #37285c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #24242C (darkest) to #BBAFD5 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 30% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #24242C, #37285C, #694DB1, #766699, #AC9CD4, #BBAFD5

Palette Heat vector family branding colors palette combines 6 color codes:

HEX: #694db1, RGB: (105, 77, 177); HEX: #ac9cd4, RGB: (172, 156, 212); HEX: #37285c, RGB: (55, 40, 92)

HEX: #766699, RGB: (118, 102, 153); HEX: #bbafd5, RGB: (187, 175, 213); HEX: #24242c, RGB: (36, 36, 44)

Simplified version of palette colors

Shade of Slate Blue, Shade of Plum, Tint of Midnight Blue, Tint of Slate Blue, Shade of Thistle, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Heat vector family branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#694db1	#694db1	RGB(105, 77, 177)	—	—
#ac9cd4	#ac9cd4	RGB(172, 156, 212)	—	—
#37285c	#37285c	RGB(55, 40, 92)	—	—
#766699	#766699	RGB(118, 102, 153)	—	—
#bbafd5	#bbafd5	RGB(187, 175, 213)	—	—
#24242c	#24242c	RGB(36, 36, 44)	—	—

3 color pairs have low contrast and need improvement which may impact readability.