Created at 01/12/2021 10:11

Symbol visual identity system branding agency palette

The palette consists of Semi dark, Light, Dark colors. Accent colors #fb3404 and #bbd3d9. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #691904 (darkest) to #BBD3D9 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #642C2C, #691904, #76768C, #BBD3D9, #FB3404, #FC644C

Palette Symbol visual identity system branding agency palette has combination of 6 codes colors:

HEX: #fb3404, RGB: (251, 52, 4); HEX: #fc644c, RGB: (252, 100, 76); HEX: #691904, RGB: (105, 25, 4)

HEX: #76768c, RGB: (118, 118, 140); HEX: #bbd3d9, RGB: (187, 211, 217); HEX: #642c2c, RGB: (100, 44, 44)

Simplified version of palette colors

Shade of Red, Shade of tomato, Shade of Maroon, Tint of slategrey, Tint of lightblue, Shade of Maroon

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Symbol visual identity system branding agency palette color codes HEX, RGB information in table

5 color pairs have low contrast and need improvement which may impact readability.