Branding design palette

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Created at 11/04/2019 21:03

The palette consists of Light, Dark, Semi dark colors. Accent colors #e935ab and #a9d4ae. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #3B261B (darkest) to #A9D4AE (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #3B261B, #544F4A, #A8C2EB, #A9D4AE, #AC6C54, #E935AB

Palette Branding design palette combines 6 color codes:

HEX: #e935ab, RGB: (233, 53, 171); HEX: #a8c2eb, RGB: (168, 194, 235); HEX: #3b261b, RGB: (59, 38, 27)

HEX: #ac6c54, RGB: (172, 108, 84); HEX: #a9d4ae, RGB: (169, 212, 174); HEX: #544f4a, RGB: (84, 79, 74)

Simplified version of palette colors

Tint of Deep Pink, Shade of Light Steel Blue, Tint of Black, Tint of Sienna, Tint of Dark Sea Green, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e935ab	#e935ab	RGB(233, 53, 171)	—	—
#a8c2eb	#a8c2eb	RGB(168, 194, 235)	—	—
#3b261b	#3b261b	RGB(59, 38, 27)	—	—
#ac6c54	#ac6c54	RGB(172, 108, 84)	—	—
#a9d4ae	#a9d4ae	RGB(169, 212, 174)	—	—
#544f4a	#544f4a	RGB(84, 79, 74)	—	—

4 color pairs have low contrast and need improvement which may impact readability.