Personal project corporate identity branding brand hex colors

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Created at 01/12/2021 12:24

The palette consists of Light, Semi dark colors. Accent colors #04abd4 and #bcbcbc. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #244454 (darkest) to #BCBCBC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 12°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0484A4, #04ABD4, #244454, #4898A4, #71CBE1, #BCBCBC

Palette Personal project corporate identity branding brand hex colors combines 6 color codes:

HEX: #04abd4, RGB: (4, 171, 212); HEX: #71cbe1, RGB: (113, 203, 225); HEX: #0484a4, RGB: (4, 132, 164)

HEX: #4898a4, RGB: (72, 152, 164); HEX: #bcbcbc, RGB: (188, 188, 188); HEX: #244454, RGB: (36, 68, 84)

Simplified version of palette colors

Shade of Deep Sky Blue, Shade of Sky Blue, Shade of Steel Blue, Shade of Cadet Blue, Shade of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Personal project corporate identity branding brand hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04abd4	#04abd4	RGB(4, 171, 212)	—	—
#71cbe1	#71cbe1	RGB(113, 203, 225)	—	—
#0484a4	#0484a4	RGB(4, 132, 164)	—	—
#4898a4	#4898a4	RGB(72, 152, 164)	—	—
#bcbcbc	#bcbcbc	RGB(188, 188, 188)	—	—
#244454	#244454	RGB(36, 68, 84)	—	—

8 color pairs have low contrast and need improvement which may impact readability.