Branding design logo brand identity

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Created at 01/13/2021 09:42

The palette consists of Light, Semi dark colors. Accent colors #f47d6c and #3d6864. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #3D6864 (darkest) to #CABE26 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #3D6864, #776A96, #93BEB3, #9E9228, #CABE26, #F47D6C

Palette Branding design logo brand identity combines 6 color codes:

HEX: #cabe26, RGB: (202, 190, 38); HEX: #f47d6c, RGB: (244, 125, 108); HEX: #9e9228, RGB: (158, 146, 40)

HEX: #776a96, RGB: (119, 106, 150); HEX: #93beb3, RGB: (147, 190, 179); HEX: #3d6864, RGB: (61, 104, 100)

Simplified version of palette colors

Tint of Dark Khaki, Shade of Salmon, Tint of Olive, Shade of Medium Purple, Tint of Medium Aquamarine, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding design logo brand identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cabe26	#cabe26	RGB(202, 190, 38)	—	—
#f47d6c	#f47d6c	RGB(244, 125, 108)	—	—
#9e9228	#9e9228	RGB(158, 146, 40)	—	—
#776a96	#776a96	RGB(119, 106, 150)	—	—
#93beb3	#93beb3	RGB(147, 190, 179)	—	—
#3d6864	#3d6864	RGB(61, 104, 100)	—	—

10 color pairs have low contrast and need improvement which may impact readability.