Branding design logo brand identity

  • #cabe26
  • #f47d6c
  • #9e9228
  • #776a96
  • #93beb3
  • #3d6864
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Branding design logo brand identity has 6 colors spread across many hues. The lightest color is Dark Khaki (#CABE26), the darkest Dark Slate Gray (#3D6864). Its strongest contrast pair is #3D6864 on #CABE26 (3.2:1, WCAG AA for large text).

Created at 01/13/2021 09:42
The palette consists of Light, Semi dark colors. Accent colors #f47d6c and #3d6864. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #3D6864 (darkest) to #CABE26 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #3D6864, #776A96, #93BEB3, #9E9228, #CABE26, #F47D6C

Palette Branding design logo brand identity combines 6 color codes:
HEX: #cabe26, RGB: (202, 190, 38); HEX: #f47d6c, RGB: (244, 125, 108); HEX: #9e9228, RGB: (158, 146, 40)
HEX: #776a96, RGB: (119, 106, 150); HEX: #93beb3, RGB: (147, 190, 179); HEX: #3d6864, RGB: (61, 104, 100)
Simplified version of palette colors
Tint of Dark Khaki, Shade of Salmon, Tint of Olive, Shade of Medium Purple, Tint of Medium Aquamarine, Tint of Dark Slate Gray
Color scheme was created by colorswall

Color codes in palette

Branding design logo brand identity color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#cabe26#cabe26RGB(202, 190, 38)——
#f47d6c#f47d6cRGB(244, 125, 108)——
#9e9228#9e9228RGB(158, 146, 40)——
#776a96#776a96RGB(119, 106, 150)——
#93beb3#93beb3RGB(147, 190, 179)——
#3d6864#3d6864RGB(61, 104, 100)——

Color Palette Contrast

10 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#cabe26
#f47d6c
1.36
#cabe26
#9e9228
1.65
#cabe26
#93beb3
1.06
#f47d6c
#9e9228
1.21
#f47d6c
#776a96
1.86
#f47d6c
#93beb3
1.28

Image palette Branding design logo brand identity png