Branding logo design brand identity colors

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Created at 01/13/2021 12:52

The palette consists of Light, Dark, Semi dark colors. Accent colors #24dbab and #341c9c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #141923 (darkest) to #84DC74 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #141923, #24DBAB, #2C7A1E, #341C9C, #735A97, #84DC74

Palette Branding logo design brand identity colors combines 6 color codes:

HEX: #24dbab, RGB: (36, 219, 171); HEX: #84dc74, RGB: (132, 220, 116); HEX: #341c9c, RGB: (52, 28, 156)

HEX: #735a97, RGB: (115, 90, 151); HEX: #2c7a1e, RGB: (44, 122, 30); HEX: #141923, RGB: (20, 25, 35)

Simplified version of palette colors

Shade of Medium Aquamarine, Shade of Light Green, Tint of Medium Blue, Shade of Slate Blue, Tint of Green, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding logo design brand identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#24dbab	#24dbab	RGB(36, 219, 171)	—	—
#84dc74	#84dc74	RGB(132, 220, 116)	—	—
#341c9c	#341c9c	RGB(52, 28, 156)	—	—
#735a97	#735a97	RGB(115, 90, 151)	—	—
#2c7a1e	#2c7a1e	RGB(44, 122, 30)	—	—
#141923	#141923	RGB(20, 25, 35)	—	—

3 color pairs have low contrast and need improvement which may impact readability.