Branding logistics company typography ui palette

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Created at 01/13/2021 13:04

The palette consists of Light, Dark, Semi dark colors. Accent colors #80c4fc and #09385d. Palette has Cool colors temperature.

By lightness, this palette runs from #09385D (darkest) to #80C4FC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 8°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #09385D, #324255, #3484CC, #617996, #80C4FC, #A1BED2

Palette Branding logistics company typography ui palette combines 6 color codes:

HEX: #3484cc, RGB: (52, 132, 204); HEX: #80c4fc, RGB: (128, 196, 252); HEX: #09385d, RGB: (9, 56, 93)

HEX: #617996, RGB: (97, 121, 150); HEX: #a1bed2, RGB: (161, 190, 210); HEX: #324255, RGB: (50, 66, 85)

Simplified version of palette colors

Shade of Steel Blue, Shade of Light Sky Blue, Shade of Dark Slate Blue, Shade of Slate Gray, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding logistics company typography ui palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3484cc	#3484cc	RGB(52, 132, 204)	—	—
#80c4fc	#80c4fc	RGB(128, 196, 252)	—	—
#09385d	#09385d	RGB(9, 56, 93)	—	—
#617996	#617996	RGB(97, 121, 150)	—	—
#a1bed2	#a1bed2	RGB(161, 190, 210)	—	—
#324255	#324255	RGB(50, 66, 85)	—	—

3 color pairs have low contrast and need improvement which may impact readability.