Design minimal logo branding lettermark hex colors

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Created at 01/13/2021 13:47

The palette consists of Semi dark, Light, Dark colors. Accent colors #955ff4 and #3a098f. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C14 (darkest) to #955FF4 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 23°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0C0C14, #3A098F, #3B0B8D, #5414BC, #6414EC, #955FF4

Palette Design minimal logo branding lettermark hex colors combines 6 color codes:

HEX: #6414ec, RGB: (100, 20, 236); HEX: #955ff4, RGB: (149, 95, 244); HEX: #5414bc, RGB: (84, 20, 188)

HEX: #3b0b8d, RGB: (59, 11, 141); HEX: #3a098f, RGB: (58, 9, 143); HEX: #0c0c14, RGB: (12, 12, 20)

Simplified version of palette colors

Tint of Blue, Tint of Medium Slate Blue, Tint of Medium Blue, Tint of Indigo, Tint of Indigo, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Design minimal logo branding lettermark hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#6414ec	#6414ec	RGB(100, 20, 236)	—	—
#955ff4	#955ff4	RGB(149, 95, 244)	—	—
#5414bc	#5414bc	RGB(84, 20, 188)	—	—
#3b0b8d	#3b0b8d	RGB(59, 11, 141)	—	—
#3a098f	#3a098f	RGB(58, 9, 143)	—	—
#0c0c14	#0c0c14	RGB(12, 12, 20)	—	—

9 color pairs have low contrast and need improvement which may impact readability.