Brand identity money exchanger

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Created at 01/13/2021 19:30

The palette consists of Semi dark, Light, Dark colors. Accent colors #1e50ce and #102c73. Palette has Cool colors temperature.

By lightness, this palette runs from #102C73 (darkest) to #BAC1D6 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 22°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #102C73, #1E50CE, #2D425A, #6A8494, #96AADE, #BAC1D6

Palette Brand identity money exchanger combines 6 color codes:

HEX: #1e50ce, RGB: (30, 80, 206); HEX: #96aade, RGB: (150, 170, 222); HEX: #102c73, RGB: (16, 44, 115)

HEX: #6a8494, RGB: (106, 132, 148); HEX: #bac1d6, RGB: (186, 193, 214); HEX: #2d425a, RGB: (45, 66, 90)

Simplified version of palette colors

Shade of Royal Blue, Shade of Light Steel Blue, Tint of Midnight Blue, Tint of Slate Gray, Tint of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity money exchanger color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1e50ce	#1e50ce	RGB(30, 80, 206)	—	—
#96aade	#96aade	RGB(150, 170, 222)	—	—
#102c73	#102c73	RGB(16, 44, 115)	—	—
#6a8494	#6a8494	RGB(106, 132, 148)	—	—
#bac1d6	#bac1d6	RGB(186, 193, 214)	—	—
#2d425a	#2d425a	RGB(45, 66, 90)	—	—

6 color pairs have low contrast and need improvement which may impact readability.