Maqui packaging pattern branding hex colors

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Created at 11/04/2019 22:33

The palette consists of Semi dark, Light colors. Accent colors #fbb5aa and #acccc4. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #642820 (darkest) to #FBB5AA (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #642820, #643C6C, #ACCCC4, #AF5C52, #BC4C3C, #FBB5AA

Palette Maqui packaging pattern branding hex colors combines 6 color codes:

HEX: #bc4c3c, RGB: (188, 76, 60); HEX: #fbb5aa, RGB: (251, 181, 170); HEX: #642820, RGB: (100, 40, 32)

HEX: #af5c52, RGB: (175, 92, 82); HEX: #acccc4, RGB: (172, 204, 196); HEX: #643c6c, RGB: (100, 60, 108)

Simplified version of palette colors

Tint of Firebrick, Shade of Light Pink, Tint of Maroon, Shade of Indian Red, Shade of Powder Blue, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Maqui packaging pattern branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bc4c3c	#bc4c3c	RGB(188, 76, 60)	—	—
#fbb5aa	#fbb5aa	RGB(251, 181, 170)	—	—
#642820	#642820	RGB(100, 40, 32)	—	—
#af5c52	#af5c52	RGB(175, 92, 82)	—	—
#acccc4	#acccc4	RGB(172, 204, 196)	—	—
#643c6c	#643c6c	RGB(100, 60, 108)	—	—

5 color pairs have low contrast and need improvement which may impact readability.