Consulting luxury brand identity design branding hex colors

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Created at 01/15/2021 22:32

The palette consists of Semi dark, Light, Dark colors. Accent colors #5b3bc3 and #442b9a. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #1C1934 (darkest) to #E2DCF0 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 45% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 11°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1C1934, #442B9A, #5B3BC3, #8C7CC4, #ACA4DC, #E2DCF0

Palette Consulting luxury brand identity design branding hex colors combines 6 color codes:

HEX: #5b3bc3, RGB: (91, 59, 195); HEX: #aca4dc, RGB: (172, 164, 220); HEX: #442b9a, RGB: (68, 43, 154)

HEX: #8c7cc4, RGB: (140, 124, 196); HEX: #e2dcf0, RGB: (226, 220, 240); HEX: #1c1934, RGB: (28, 25, 52)

Simplified version of palette colors

Shade of Blue Violet, Shade of Plum, Shade of Dark Slate Blue, Tint of Medium Purple, Shade of Lavender, Shade of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Consulting luxury brand identity design branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5b3bc3	#5b3bc3	RGB(91, 59, 195)	—	—
#aca4dc	#aca4dc	RGB(172, 164, 220)	—	—
#442b9a	#442b9a	RGB(68, 43, 154)	—	—
#8c7cc4	#8c7cc4	RGB(140, 124, 196)	—	—
#e2dcf0	#e2dcf0	RGB(226, 220, 240)	—	—
#1c1934	#1c1934	RGB(28, 25, 52)	—	—

4 color pairs have low contrast and need improvement which may impact readability.