Created at 01/17/2021 08:43

Branding typography ui web palette

The palette consists of Light, Semi dark colors. Accent colors #f90605 and #acd4c4. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #61600D (darkest) to #ACD4C4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #61600D, #703C32, #719D62, #ACD4C4, #F2E988, #F90605

Palette Branding typography ui web palette has combination of 6 codes colors:

HEX: #f90605, RGB: (249, 6, 5); HEX: #f2e988, RGB: (242, 233, 136); HEX: #61600d, RGB: (97, 96, 13)

HEX: #719d62, RGB: (113, 157, 98); HEX: #acd4c4, RGB: (172, 212, 196); HEX: #703c32, RGB: (112, 60, 50)

Simplified version of palette colors

Shade of Red, Shade of Khaki, Tint of darkolivegreen, Shade of mediumseagreen, Tint of paleturquoise, Tint of brown

Color scheme was created by colorswall

Colors codes in palette

Branding typography ui web palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f90605	#f90605	RGB(249, 6, 5)	—	—
#f2e988	#f2e988	RGB(242, 233, 136)	—	—
#61600d	#61600d	RGB(97, 96, 13)	—	—
#719d62	#719d62	RGB(113, 157, 98)	—	—
#acd4c4	#acd4c4	RGB(172, 212, 196)	—	—
#703c32	#703c32	RGB(112, 60, 50)	—	—

5 color pairs have low contrast and need improvement which may impact readability.