Branding and identity merchandise pattern typography colours

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Created at 01/18/2021 12:16

The palette consists of Light, Semi dark colors. Accent colors #c36e6b and #444474. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #5A293A (darkest) to #D2BACA (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 29% across the palette.

A varied palette: its hues are spread across about 122° of the color wheel.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #444474, #5A293A, #78788F, #B7627F, #C36E6B, #D2BACA

Palette Branding and identity merchandise pattern typography colours combines 6 color codes:

HEX: #b7627f, RGB: (183, 98, 127); HEX: #c36e6b, RGB: (195, 110, 107); HEX: #5a293a, RGB: (90, 41, 58)

HEX: #78788f, RGB: (120, 120, 143); HEX: #d2baca, RGB: (210, 186, 202); HEX: #444474, RGB: (68, 68, 116)

Simplified version of palette colors

Shade of Pale Violet Red, Tint of Indian Red, Tint of Purple, Shade of Slate Gray, Shade of Thistle, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding and identity merchandise pattern typography colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b7627f	#b7627f	RGB(183, 98, 127)	—	—
#c36e6b	#c36e6b	RGB(195, 110, 107)	—	—
#5a293a	#5a293a	RGB(90, 41, 58)	—	—
#78788f	#78788f	RGB(120, 120, 143)	—	—
#d2baca	#d2baca	RGB(210, 186, 202)	—	—
#444474	#444474	RGB(68, 68, 116)	—	—

4 color pairs have low contrast and need improvement which may impact readability.