Swingset logotype brand identity lettering

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Created at 01/18/2021 12:44

The palette consists of Light, Semi dark colors. Accent colors #fa8d0e and #adbcc5. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #3D374C (darkest) to #F9BC64 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #3D374C, #796D91, #94540A, #ADBCC5, #F9BC64, #FA8D0E

Palette Swingset logotype brand identity lettering combines 6 color codes:

HEX: #fa8d0e, RGB: (250, 141, 14); HEX: #f9bc64, RGB: (249, 188, 100); HEX: #94540a, RGB: (148, 84, 10)

HEX: #796d91, RGB: (121, 109, 145); HEX: #adbcc5, RGB: (173, 188, 197); HEX: #3d374c, RGB: (61, 55, 76)

Simplified version of palette colors

Tint of Dark Orange, Tint of Burlywood, Tint of Saddle Brown, Shade of Slate Gray, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Swingset logotype brand identity lettering color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fa8d0e	#fa8d0e	RGB(250, 141, 14)	—	—
#f9bc64	#f9bc64	RGB(249, 188, 100)	—	—
#94540a	#94540a	RGB(148, 84, 10)	—	—
#796d91	#796d91	RGB(121, 109, 145)	—	—
#adbcc5	#adbcc5	RGB(173, 188, 197)	—	—
#3d374c	#3d374c	RGB(61, 55, 76)	—	—

5 color pairs have low contrast and need improvement which may impact readability.